OUR STORY
Morgan Madison is a Swedish lifestyle brand inspired by interior design and personal fragrances. Our mission is to bring the luxurious details found in the finest boutique hotels to your own space, and our name pays homage to one of the world's pioneering boutique hotels, The Morgans Hotel, located on Madison Avenue in New York.
The serendipitous encounter with Henrik Lundqvist, the renowned ice hockey player, came at the perfect moment for both him and us. After many years in the elite ranks of his sport, Henrik was embarking on the next exciting chapter of his life.
For years, Henrik had harbored the dream of crafting a signature scent, and our shared passion for the artistry of fragrances and unwavering commitment to quality made us the ideal partners. This collaboration marked the beginning of our journey together, creating two exceptional fragrances, Next Chapter Vol. 1 and Vol. 2. We take immense pride in presenting these distinctive scents, which exude freshness, elegance, and a profound sense of confidence.
THE COLLABORATION
MORGAN MADISON
Our brand's genesis, meticulously crafted products, and even our very nomenclature are steeped in the refined ambiance of the world's most illustrious boutique hotels. These are sanctuaries of personal luxury, where every nuance is fastidiously curated to ensure an unparalleled experience of quality and sophistication. It is this essence that Morgan Madison aspires to encapsulate in both our interior accoutrements and fragrances.
The collaboration of Morgan Madison with Henrik Lundqvist for the launch of our new fragrance collection is an occasion of profound pride and honor. From its inception, we harbored an unwavering commitment to nothing short of perfection—a commitment befitting a niche perfume of the utmost distinction. Our fragrances are imbued with the highest quality perfume oils, meticulously designed to linger gracefully on the skin, eschewing the hurried pace of mass production in favor of a more heartfelt, passionate approach.
THE BOTTLE
Pioneering Swedish Glass Design Since 1898. Orrefors has achieved global acclaim in the realm of glass artistry, owing its success to the harmonious blend of nature, craftsmanship, and artistic innovation.
The inception of the City collection, a creation by renowned glass designer Martti Rytkönen, drew its inspiration from the mesmerizing interplay of light observed when the sun gracefully ascends amidst New York's towering skyscrapers. Here, the radiant reflections harmoniously dance with the wisps of street-borne steam, crafting a captivating symphony of luminous rays. Thus, it became an evident choice for the design of our exquisite perfume bottles.
THE MASTER PERFUMER
In the pursuit of crafting two fragrances of the utmost distinction, our journey led us to a truly exceptional collaborator – the highly accomplished Swedish perfumer, Sfean J.A. Hailing originally from the enchanting realms of the Middle East, Sfean embarked on an immersive odyssey to master the artistry of perfumery and the creation of exquisite fragrances.
Sfean's profound expertise in perfumery is a testament to his dedication and mastery, a heritage deeply rooted in the traditions of the Middle East. With his wealth of knowledge and artistry, we embarked on a creative voyage, resulting in the birth of these extraordinary fragrances we proudly present.